Women entrepreneurs and the informal sector are looking for footholds in the COVID-19 pandemic. which will lead women to develop creative businesses. This study examines the role of sharing knowledge and innovation in addressing gaps in social capital and marketing performance. Purposive sampling is used in the technique sample with 229 samples and Structural Equation Modeling (SEM-PL... https://unitedssports.shop/product-category/fan-shop-nhl-clothing/