This study aims to identify the implementation of bureaucratic reform and offer several solutions for improving licensing administration services. This research uses a qualitative approach with the type of instrumental case study research. The research was carried out at the North Lampung Regency Licensing Service. https://www.diegojavierfares.com/special-pick-Foxfarm-Ocean-Forest-Garden-Potting-Soil-Bags-6-3-6-8-pH-1-5-Cu-Ft-4-Pack-p38700-great-pick/