UK B2C email decays at 2-3% monthly—but during peak churn periods (January after holidays, summer moves, back-to-school), monthly decay spikes to 5-7%. British consumers frequently abandon free email accounts, switch providers (BT to Virgin, Gmail to Outlook), or create aliases for promotions. Disposable email usage surges around major sales events like Boxing Day and Black Friday. Wi... https://www.b2clead.org/uk-email-list/